Hometown: London.
The lineup: Sincere (vocals); Justice Foolsworth, Godson and Short Circuit (music).
The background: Kidbass are a bunch of producers and DJs who have been working with Just Jack, and Sincere, whose mum calls him Dion, is a UK rapper being hailed as the next Dizzee Rascal. Well, he's from London and he operates at the interface between hip-hop and grime, so they would say that, wouldn't they? Actually, the first single being released under the unwieldy name of Kidbass featuring Sincere, Goodgirls Love Rudeboys, does sound like a Dizzee track – Dance Wiv Me, the collaboration with Calvin Harris that reached No 1 last year and snooty elitist types dismissed as a novelty one-off but that pop-watchers like us believed was the only sensible way out of Mr Rascal's creative and commercial cul de sac. It's also got a throbbing upwardly mobile bassline strongly reminiscent of Wiley's own No 1 smash from last summer, Wearing My Rolex, and so could do well in the charts even if it doesn't exactly signal the emergence of a dazzlingly original talent in the way that Boy In Da Corner did.
Other things that Goodgirls Love Rudeboys has that might help push it towards the top 10: a sample of The Time Is Now by Moloko on which Roisin Murphy's gorgeously diaphanous voice sounds like a hologram of a ghost, and a remix featuring Kano. The other Kidbass featuring Sincere team-ups that we've heard are in a similar urban/club/dance vein – 6am reminds us of Mantronix's brief dalliance with house on Don't You Want More – whereas Sincere's solo tracks are more experimental and idiosyncratic: That's Not Gangsta is like a cross between electro and dancehall, which is good, but it lists all the things that Aren't Gangsta (STDs, smoking crack), which isn't. It ends up sounding like one of those public information films from the 60s or government health warning cartoons from the 70s. Meanwhile, Once Upon a Time (featuring Natty, another New Dizzee who wasn't) is hip-hop ordinaire with a brass sample that offers some insight into Sincere's life and upbringing in north London and makes it seem about as exciting as an episode of The Bill.
The buzz: "Tricky was a genre-crosser 10 years ago, Dizzee Rascal did it five years ago, and now it's Kidbass featuring Sincere's turn."
The truth: Actually, Tricky's Maxinquaye came out nearly 15 years ago and Dizzee's BIDC was in 2003, but the point is: Sincere is not One Of Them. Good basslines, though.
Most likely to: Have a one-off hit.
Least likely to: Forge a long career as a singular artist with a unique vision.
What to buy: Debut single Goodgirls Love Rudeboys is released by Relentless on 20 April, followed by the album It's a Love Ting later this year.
File next to: Dizzee Rascal, Wiley, Kano, Tinchy Stryder.
Links: www.myspace.com/sincererap
Monday's new band: Goldheart Assembly.
