Convenience stores supplied by Scunthorpe giant Nisa could be in for a very merry Christmas.
For the first time following the £137.5 million acquisition by The Co-op in May 2018, the extensive own-brand festive range will be available in full.
It is described as a major step in enabling independent retailers to play a key role in families' Christmas grocery shop.
Nisa delivered a £1 billion boost to The Co-op's sales earlier this year as it topped £10 billion for the first time following the deal.
Since last Christmas a further 1,200 Co-op lines have been made available to Nisa partners.
Own brand manager at Nisa, Tracey Redfearn, said: “We are delighted to showcase the great tasting Co-op own brand festive product range this year.
“Christmas presents the perfect opportunity for Nisa partners to offer their shoppers this fantastic product range which caters for every festive occasion – from the essentials to the luxurious treats.”
A colour brochure has been sent to all Nisa partners, which highlights the range and draws attention to some of the best products that will support retailers and help the to make the most out of the important festive trading period.
It provides inspiration for every occasion from Christmas Eve dining, Christmas Day breakfast and the main meal itself as well as party food ideas, drinks and snacks, ensuring retailers can make the most of every opportunity.
Tracey said: “The value of the Christmas Day shop increased last year and with customers actively choosing own brand products it’s a fantastic opportunity for Nisa partners to drive footfall and encourage their shoppers to make the important Christmas food purchases in their stores.”
