I imagine it was a strange sight. According to the NYT, the Nintendo stall was set up next to "the American Academy of Audiology, Lighthouse International and the Southwest Lawn Bowls Association". Not a booth babe in sight.
The Japanese developer and publisher was the only video game company present at this year's AARP (American Association of Retired Persons) conference, which of course doesn't come as a surprise. From the article:
"Nintendo has never gone after grandparents before," said Amber McCollom, a senior manager of public relations for Nintendo. "We're targeting this audience for themselves, not just their grandchildren."
No, they're targeting this audience for their disposable income.
The attendees had the opportunity to test drive the forthcoming Nintendo Wii console, and perhaps more predictably also got to have a go on their Nintendo DS game Brain Training.
The award for most novel marketing attempt goes to....
