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The Guardian - UK
The Guardian - UK
Technology
Keith Stuart

Nintendo joins Japan's blue chip giants

One for finance fans - Nintendo's market value has hit 10 trillion yen, thanks to rampant demand for the Wii and DS. From CNET:



Nintendo shares have soared more than fivefold over the past two years, driven by blistering demand for the DS handheld player and the Wii game console. Shares in the video game maker rose 4.6 percent to 70,800 yen ($603) early Monday on expectations that the DS and Wii will lead rival game gear in the coming year-end shopping season.



The videogame giant is now one of the country's three most valuable companies alongside Toyota and Mitsubishi UFJ Financial Group. According to GameDaily.Biz, although Sony makes eight times more in terms of revenue, Nintendo's market capitalization is almost double that of its PS3-toting rival.

Value has no doubt been boosted by confirmation that Wii Fit, the spiritual successor to Wii Sports, will be released in Japan on December 1, complete with its intriguing Balance Board peripheral - the dance mat of 2007. Or for UK gamers, the dancemat of late 2009, subject to Nintendo indifference.

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