
Sony recently announced that it plans to increase the retail price of the popular PlayStation 5 console across many of its global markets.
The technology giant confirmed that the new price for the PS5 with Ultra HD Blu-ray disc drive will go to £479.99 while the Digital Edition will go to £389.99 - this is up from £449.9 and £359.99 respectively. Following the announcement, many gamers were concerned that their favourite consoles will increase alongside the PS5.
However, both Microsoft and Nintendo have reaffirmed that they will not be increasing the price of the Xbox and Switch.
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Announcing the price hike for the PS5, Sony said: "The global economic environment is a challenge that many of you around the world are no doubt experiencing. We’re seeing high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries.
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"Based on these challenging economic conditions, SIE has made the difficult decision to increase the recommended retail price (RRP) of PlayStation 5 in select markets across Europe, Middle East, and Africa (EMEA), Asia-Pacific (APAC), Latin America (LATAM), as well as Canada. There will be no price increase in the United States. "
Meanwhile, Microsoft confirmed that it will not be adjusting the price of its flagship Xbox Series X or Series S in the UK, Europe, or the USA. A Microsoft spokesperson told Windows Central: "We are constantly evaluating our business to offer our fans great gaming options. Our Xbox Series S suggested retail price remains at $299 (£250, €300) the Xbox Series X is $499 (£450, €500).”
Similarly, Nintendo has confirmed that will not be increasing the price of its flagship portable console, the Switch.. It comes following comments made earlier this year where Nintendo president Suntaro Furukawa said during a general meeting of shareholders: "While we cannot comment on pricing strategies, we currently do not have any plans to change the price of our hardware due to inflation or increased procurement costs in each country.
"We will determine our future pricing strategies through careful and continued deliberations." The statement continued: "While the final price to consumers is always determined by retailers, as Mr Furukawa stated, Nintendo has no plans to increase the trade price of its hardware."
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