Nine Entertainment says the advertising market has improved significantly and it expects 15 per cent revenue growth from metropolitan areas in its second quarter.
The media company told its annual general meeting on Thursday that its share of the ad market had been helped during this period by major events including the NRL finals and State of Origin.
This meant metropolitan ad revenue for the half-year would be little changed on the previous six months.
Shares were up 5.08 per cent to $2.48 at 1153 AEDT.
