Calling all eyeshadow fans and those that just love a limited edition beauty product as NikkieTutorials’ must have palette is finally back in stock at Beauty Bay.
Available globally and priced at £25, the NikkieTutorials x Beauty Palette is back online later today - so for those who missed out before, what are you waiting for? Keep your eyes peeled.
The NikkieTutorials x Beauty Bay must-have makeup item is a 20 pan, pressed pigment eyeshadow palette. Featuring 12 mattes, six shimmers and two duochromes.
Yes, after the British beauty retailer first launched the limited edition palette with global beauty guru NikkieTutorials, it sold out in under eight hours.
At its peak selling hour when it was first released earlier this month, the palette was selling at a record rate - 243 per minute or four per second to be exact.
When creating the palette Nikkie kept everyone on planet earth in mind and truly believes that this palette has a beautiful variety of bright colours and crazy shimmery shades that will suit everybody. One of Nikkie’s favourite shades is “all-in”, a duo chrome shade will be a mesmerizing green highlighter on people with a fairer complexion, but on people with a darker complexion it truly comes to life and gives you that punch of green. One word - stunning.
The mixed colour story represents the shades and finishes that Nikkie considers to be her OG must-have shadows. A beautiful mixture of everyday essentials, uniquely bolds and mysterious darks, the shade names are all meaningful to Nikkie; Mikai, a true red matte is named after Nikkie’s younger brother who passed away in 2018. The shade represents the ‘heart’ of the palette. A perfect palette for everybody, each palette comes with a note from Nikkie which explains how to use the shadows.
Makeup is Nikkie’s haven, which is why the design shows the palette as a temple; it’s the safe space in which Nikkie creates her art. The palette concept is Nikkie and her evil twin placed in both worlds of the palette, representing the two contrasting themes. Nikkie’s aim was to create a palette that’s so gorgeous to look at that it even could become art on your wall.
The 20 pan pressed pigment palette has been the biggest launch yet for Beauty Bay and showed an incredible demand from the waitlist numbers which reached over 87,000 unique sign ups in just three days.
Nikkie said: When the Beauty Bay team told me that we sold out of the palette, it was the most surreal feeling. I was at a loss for words!”
“It's been years since I’ve released a product and I never expected such huge support. It's been crazy. I'm so excited for the second drop of the palette and can't wait to see the looks my glow babies will create if they got their hands on one!”
Us too.
When creating the palette, the Netherland-based social powerhouse - who has over 13.5 million subscribers on Youtube and 14 million Instagram followers wanted the colours and design to reflect two sides of her personality. On the surface she is muli-coloured and bright and breezy but peel away the layers and reveal a darker side of transformation, horror and humor. By unlocking Nikkie’s world, fans can gain a true insight into who she is and become closer to Nikkie than ever before.
David Gabbie, CEO of Beauty Bay said: “We’re incredibly proud of the success of our latest collaboration with Nikkie. It’s been our biggest launch yet and we’re so pleased that Nikkie and Beauty Bay fans have responded so positively to the palette.”
“Nikkie trusted us to work together to create her dream palette and we’ve done just that. All BEAUTY BAY staff have worked incredibly hard to support the success of the collaboration. It's been an incredible team effort. We’re looking forward to seeing the unique looks which our consumers create with the palette and will be releasing more soon.”
We can’t wait to get this on our eyes asap and create some gorgeous festive looks for the ‘gram.
