Every single weekend it’s the same story. Nike drops some rare, exclusive sneaker on its SNKRS app, people hop in a virtual line for it and then, poof, it’s gone. Just like that. Sold out.
Yet, sneakerheads everywhere keep lining up over and over and over again. It happened again on Saturday with Jordan Brand’s “University Blue” Air Jordan 1 release.
The shoe was set to release at 10 a.m. on Saturday morning, like the usual SNKRS drop. But there was so much demand for these things. And rightfully so.
They look absolutely incredible. It’s a Jordan 1 in a UNC blue color. You cannot go wrong with that combination. Look at this thing.
Clean and Classic detailing.
The @Jumpman23 Air Jordan 1 'University Blue'
Available at 10am ET 🇺🇸
Shop: https://t.co/EKhwIS7d5R pic.twitter.com/iuJTmmv9Kv
— Nike.com (@nikestore) March 6, 2021
Just super clean. It didn’t matter, though. The W’s were hard to come by.
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