LeBron James has found help several other people from the world of sports, entertainment, art, and academics to be partners in helping his voting rights coalition ‘More Than A Vote’ work on initiatives in several states, as well as coordinated messaging to encourage people, particularly Black people, to get out and vote between now and November 3. Now his longest legacy brand endorser is becoming a part of the movement of encouraging people to vote in this election.
Nike released a new branded PSA to encourage athletes to “use their voice” and vote in the upcoming election, whether you are stars like LeBron James or a weekend warrior in your local league.
‘More Than A Vote’ has helped recruit over 40,000 poll workers to volunteer for the election and they also launched a new campaign earlier this week about knowing how to identify misinformation online. A week before, they released an animated short about making a plan to vote starring Blazers guard Damian Lillard.
