Nike has revealed a new tie-up with Siri that allows people to ask it to untie their shoes.
Its latest Huarache trainers can be tightened and loosened just by asking the virtual assistant.
It does so using tiny motors that are built into the shoe, and computers that can speak to Apple's sofrware.
Users can tell simply say, "Siri, release my shoes" through the Apple Watch or iPhone, via the Nike Adapt app.
Nike's FitAdapt lacing system uses a midfoot motor to carry out the lacing process for wearers, which has previously been used on other trainers such as the Nike Adapt BB.
Nike said: "The latest iteration of FitAdapt allows for a wider array of personal preferences amid various environments and situations – a key revolution given the multi-purpose nature of contemporary lifestyle footwear."
The accompanying app also allows people to customise the colour of LED lights situated on the bottom of the shoe, with the option to choose preset modes or create custom fit and light combinations.
Pricing is yet to be confirmed, but the Nike Adapt BB trainers featuring similar technology went on sale for more than £300.
The Adapt Huaraches trainers will be available from September 13 at select retailers, as well as through the SNEAKRS app.
Additional reporting by Press Association
