We’ve seen some incredible and entertaining ads from Nike and LeBron James over the past couple of decades, from “The Chosen One” to the Kobe and LeBron puppets to The LeBrons.
The latest from the company and the Los Angeles Lakers star takes a different route, a more serious, powerful commercial that focuses on James not just as a basketball megastar, but as someone who started with “humble beginnings” and how he’s used his platform to help so many young students to rise up from similar situations.
As kids watch his highlights through the years, it’s James who watches a story about his Akron “I Promise School,” on his phone, as he asks, “You know what would be really special? If there were no more humble beginnings.”
