With the FIFA World Cup 2026 approaching, Nike's revealed its kit designs. And it's accompanying them with some cinematic poster design.
Rather than standard product imagery, it's given each team a more dramatic treatment. The 14 World Cup kit posters are presented in the style of movie posters, with layered designs, exuberant fonts, dramatic lighting, cinematic titles and, yes, a few obligatory floating heads (also see our feature on the history of World Cup posters).
The poster designs move away from staid product imagery in favour of movie poster-style compositions that allow Nike to explore more character-driven storytelling, with each team's players as the heroes.
The titles of the 'movies' are the campaign slogans that will be used by each team during the Word Cup, from France's Braquage to the Netherlands' Oranje Rising, Brazil's Alegria Que Apavora, Uruguay's Nacidos Para Luchar, England's Guts 2 Glory and the USA's – erm – Wild Cards.
Which design do you like best?
