Research specialists Nielsen have asked 27,000 consumers from 52 countries what they have paid for online and what they might pay for.
Services that already charge are in a better position to ask for payments for online content, according to the research. But 78% believe that if they already subscribe to a newspaper, magazine or TV service, then they should be able to use online content for free. And 79% say that they would no longer use a website that charges for content they can find elsewhere for nothing.
You can read the full report here.
Sources: The Nielsen Company/Silicon Alley Insider