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The Guardian - UK
The Guardian - UK
Business
Steve Busfield

Nielsen: Who will pay for what online

Nielsen Web pay research
The Nielsen Company: research into what content web users do and may pay for

Research specialists Nielsen have asked 27,000 consumers from 52 countries what they have paid for online and what they might pay for.

Services that already charge are in a better position to ask for payments for online content, according to the research. But 78% believe that if they already subscribe to a newspaper, magazine or TV service, then they should be able to use online content for free. And 79% say that they would no longer use a website that charges for content they can find elsewhere for nothing.

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