The UK games industry has launched a major initiative named Games for Carers to thank frontline NHS heroes for their inspirational work during the coronavirus crisis.
The initiative will see thousands of games available to frontline staff with free — either for when they get some well-earned downtime, or to provide relief for their families.
Of the 85,000 games available, there are Triple-A titles such as FIFA 20, Dreams, Doom Eternal.
Over the past three weeks, the games industry has united to include the government's ‘Stay Home, Save Lives’ messaging within highly popular video games and publishers like EA has been pushing the message out.
NHS Staff will be able to claim their free game or subscription quickly and securely by visiting the dedicated Games For Carers site from 9 am today, Wednesday April 29, at giveaways.keymailer.co/nhs and entering their NHS email address.
Once you log in, you're free to start browsing and choosing games.
“The UK games industry has been proud to play its part in conveying these vital public health messages during this national emergency. Now our community has united again to say thank you to the truly extraordinary people who make up the NHS frontline team"," said Dr Jo Twist, CEO of Ukie.
“Games companies of all sizes and players everywhere recognise their exceptional dedication and hope this initiative goes some way to help them to understand how respected and valued they are”.
The original idea for Games for Carers was conceived by games journalist Chris Scullion and has been brought to life with the help of gaming influencer marketing solution, Keymailer, and Ukie galvanising support within the industry.
More than 85,000 free games across a wide range of genres, age ratings and platforms will be available to download.
Games for Carers is being publicly backed by major games companies such as EA, Codemasters, Konami, Jagex, Ubisoft, Sega, Media Molecule, Xbox and Team 17, as well as independent studios such as Studio Zaum, SFB Games, Wired Productions, Bossa Studio and Dovetail Games.
