ATLANTA _ An NFL executive laughed when asked in Atlanta on Friday if he could recall the last time hot dogs cost $2 at a Super Bowl.
"I will have to look back at that one," said Jon Barker, the NFL's vice president of event operations and production.
Mercedes-Benz Stadium's much-publicized food-and-beverage prices, including $2 for hot dogs, refillable soft drinks and popcorn, will remain in place for Super Bowl LIII on Feb. 3.
That may cause a reverse form of sticker shock at a generally high-priced event where game tickets can cost thousands of dollars.
"I visited the Minnesota Super Bowl last season, and I said, 'One thing is for certain: The temperatures in Atlanta will be higher, and the food prices will be lower,'" Steve Cannon, CEO of Falcons owner Arthur Blank's group of businesses, said Friday during panel discussions at Mercedes-Benz Stadium about Super Bowl preparations.
Stadium officials have said they stipulated in Atlanta's Super Bowl contract that concession prices would remain the same as at Falcons games and other stadium events.
"After meeting with the Blank (organization) and the Falcons about bringing that street pricing into the Super Bowl, it was an easy decision," Barker said. "It was an easy yes."
