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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

NFL plans to stream Sunday Night Football on the web

The LA Times reports:

NBC, which broadcasts "Sunday Night Football," will make its television feed -- including Al Michaels' play-by-play and John Madden's commentary -- available on websites run by both the network and the league. The websites will offer blogs, statistics and other interactive elements along with the broadcast of the game.

The network will sell advertising for the venture and share the revenue with the NFL.



People will be watching to see if online viewing reduces NBC's audience, but it may not, according to NFL Network's chief executive Steve Bornstein:

"Many of our fans watch games on television and they are on the computer at the same time," Bornstein said. "We think the online streams will be additive and complementary."


The unaswered question is whether streams will be available to people outside the US, or whether foreigners will just get the familiar "sorry, not in your country" screen. That's what I'd expect.

Update: Birty updates me in a comment (Thanks!): "The NFL have been broadcasting every game in the regular season for people outside the USA for the past two years." http://sports.yahoo.com/nflgamepass

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