Since the Rams relocated to Los Angeles from St. Louis in 2016, the plan was to wear their mismatched uniforms (with the occasional throwback alternate) until the move to the new SoFi Stadium.
With SoFi Stadium set to open for the 2020 season, the Rams are finally going forward with their uniform and logo change. They teased the rebranding efforts and logo change earlier on Saturday with a Twitter video.
But fans on Twitter already think they’ve seen the new Rams logo, and it’s not looking to good at all.
A photo of a NFL Draft and OTA cap for a Los Angeles team hit Twitter on Saturday, showing a logo that looked nothing like the Rams (or even the Chargers) logo we’ve grown accustomed to over the years.
With many suggesting that the hat was Photoshopped, a second angle of the logo was tweeted. The hat included the slogan, “Time to shine.” Which cleared nothing up.
If this indeed is the Rams’ new logo, it could end up being one of the worst rebranding efforts in a recent string of bad NFL rebrands (Uh… Jets, Bucs and Browns). This particular logo looks almost like a combination of the Rams and Chargers, which is the last thing a team should want when it comes to building a recognizable identity in a city with a surplus of entertainment options.
Let’s hope for the Rams’ sake that this isn’t the real deal because fans were not feeling the look … at all.
The Rams will be among four teams with complete uniform changes this season. The Falcons, Browns and Buccaneers will also have new uniforms and logos for 2020.
