One Next shopper has shared details of a free product that the high street chain is offering, that parents have called "handy" and "worth getting".
Parents will be well aware that trying to shop for shoes for their children can be a daunting task, especially since their feet grow so fast it can be impossible to keep track.
As a result, frequent trips to shoe shops such as Clarks are required just to get up-to-date foot measurements.
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Thankfully, Next are giving away a freebie that may make these tiresome trips a thing of the past.
Writing on the Extreme Couponing and Bargains UK Facebook group, one woman shared: "Thought this may be great for other parents out there.
"Picked this up from Next for free - saves me a journey taking the kids out to get their feet measured, can keep an eye on them from the comfort of my own home."
She added: "Thick Cardboard A3 sizing. Goes from toddler size 2(18) to adult size 10(44)."
Before long, the post had attracted almost 1,000 likes, and more than 1,000 comments — mainly from thankful parents.
"This would be handy," one wrote.
A second said: "Need to get one of these".
"Might be worth getting," agreed a third.
"Could do with one of these," commented a fourth.
A fifth wrote: "Don't know if ours have them, but this is a good idea either way."
Another warned: "Just remember, a Next guide is just for next shoes and Clarks guide is just for Clarks."
Other savvy shoppers noted that you don't even need to pop into a Next shop to take advantage of the freebie.
"Can be downloaded online and print at home," one Facebook user shared.
A second posted: "You can also print it out at home".