Next shoppers were besotted after spotting a £38 checked summer dress online.
High street favourite Next, which opened its huge new Church Street store in April, keeps customers up to date on all the latest products and stock launches they can expect to find in stores, as well as online, via social media.
Taking to Instagram, Next shared a photo of its multi-check midi dress, complete with a square neckline and shirring across the body.
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Captioning the image, the retailer wrote: "CHECK'ing into the weekend!"
The £38 dress proved a hit among Next's 2million followers, racking up almost 3,000 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
Niki said: "This dress is on my wish list."
Maxine posted heart eye emojis and said: "That dress."
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Jenni said: "Wow love this dress!"
Emily commented: "That dress screams summer."
Beverly said: "Lovely dress."
Katie said: "Love this."
Laura said: "Cute dress!!!"
Marta commented: "Gorgeous dress."
Heather added: "Just ordered the dress."