Many Brits will agree that high street store Next has the most popular sales - customers have been known to queue up outside shops at midnight.
And from 3pm today (December 24th), the retailer will be launching its Boxing Day sale online at next.co.uk - meaning you don't have wait until December 26 to start picking up bargains.
Deals site hotdeals.com shared the news to its site on December 23rd, saying: "Starting 3pm tomorrow online and in stores on Boxing day Covid tier system permitted. Most will be click and collect now as more stores go into tier 4 on Boxing day."
Due to Tier 4 restrictions, all non-essential retailers in London and the South East were forced to temporarily close on December 20th.
But many Next stores are allowed to stay open "in line with government guidance".
If you want to shop Next's sale in person, then you'll be pleased to hear the retailer will be launching its Boxing Day sale in permitted stores on December 26th from 6am.
You can find out if your nearest store is still open by visiting next.co.uk/stores.
The chain joins several other retailers - including Zara, John Lewis and M&S - who have decided to start Boxing Day sales in the run-up to the big day itself.
The Next Boxing Day sale kicks off online from 3pm today, then will launch online at 6am on December 26th.
Customers can expect discounts across the retailer's own-brand ranges, as well as labels like Lipsy, Karen Millen and Ghost.
Next also stocks homewares, workwear, menswear and kidswear, as well as flowers and gifts.
Meanwhile John Lewis' Boxing Day sale has officially started online with up to 50% off items.
And Currys PC World has kicked off its Boxing Day sale with up to 60% off Apple, Dyson, Huawei and more.