Greggs are taking over the world and this time it's not to do with their vegan sausage roll!
As if we needed anymore evidence that nowhere is complete without some inspiration from the famous North East bakers, Next have just started selling a cushion, which eagle eyes customers and Greggs fans have declared looks exactly like a steak bake!
The £18 cushion, called the Velvet Chevron, is golden brown and, we must admit, it bears an uncanny resemblance to one of the most popular pastries on Greggs' menu.
Screen grabs of the cushion were quickly circulated on Twitter and, as they always do, Greggs were quickly to respond with some playful ribbing in Next's direction.
A tweet from Greggs' official account read "Not sure if we feel hungry or sleepy reading this and later adding "*googles if it's okay to eat a cushion*
And on a similar theme, Greggs lovers across the UK have been urging Greggs to come up with an absolute game changer start selling cushion sized steak bakes.
One Twitter user wrote "I can't think of anything I'd rather cuddle up to on a cold winter night," while another directly responded to Greggs saying "If you made a cushion sized steak bake you wouldn't need to Google it."
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