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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Newspapers need proper trading currency

The need for an overall access measurement for newspapers is becoming increasingly pressing, publishers agreed at a seminar yesterday. It was the major point hammered home at The Future of the National Press event organised by MediaTel group. With the online versions of The Sun and The Guardian drawing average monthly page impressions of 120m and 130m respectively, the need for an all-enveloping access trading currency is obviously vital. (Via mad.co.uk)

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