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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Newspaper transformed into new media showcase

The Bakersfield Californian newspaper has transformed itself into a multi-media, multi-platform new media showcase by expanding its online activities beyond the dreams of bigger papers. Apart from the staff blogs, podcasts and vodcasts it has launched three citizen-journalism-fed community papers with online counterparts, developed text-messaging products and started selling licences for a social-networking/citizen-journalism software platform, which is pulling 400,000 page views a month. In short, the Californian has become a post-dot-com information company. By the way, the colourful hard-copy version is eye-catching too! (Via Online Journalism Review)

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