The Hartlepool Mail is urging its readers to show their pride in their home town as it copes with the effects of spending cuts.
Tuesday's edition included a free poster depicting the town's iconic 19th century frigate, the HMS Trincomalee, and the campaign's Proud To Be A Poolie slogan.
In launching its campaign "to spread the word about the best town in the world", the paper asked readers: "Are you proud to be from Hartlepool?
"Are you ready to shout out about the town no matter where you are – whether it's close to home or thousands of miles away? Now is your chance to show your passion at being a Poolie."
The Johnston Press title, which sells 15,000 copies day, also urged readers to take the poster with them when going on holiday.
In backing the campaign, Hartlepool's mayor, Stuart Drummond, said: "Everyone needs to do their bit to remind the rest of the world that Hartlepool is still open for business."
The Mail wants readers to have their pictures taken with the poster.
Source: Hartlepool Mail Hat tip: Newspaper Society
