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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Newspaper changes reflect 'tough' economic climate

The Ipswich Evening Star is changing its title and terminating its Saturday issue from the end of the month.

Renamed the Ipswich Star - reflecting its morning publication - it will become a Monday to Friday paper. There will also be a special regional edition entitled the Felixstowe Star.

To compensate for the loss of its Saturday issue, Archant's sister paper, the East Anglian Daily Times, will launch an Ipswich edition.

In a further initiative to boost the Star, some 25,000 copies of its Thursday issue will be distributed free to homes in the area. And a new free weekly, the Stowmarket Mercury, will also be launched.

Archant managing director Johnny Hustler said: "Ipswich has found the going tough economically over the past few years. The requirements of our readers and advertisers are changing and we must adapt and innovate if we are to meet their needs in the future.

"These proposals are designed to rebalance our activities and focus so that we satisfy our customers' needs and grow our audience in the times ahead."

There will be job cuts, however. Fourteen of the current 91 editorial staff are expected to leave.

Source: Archant

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