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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Newspaper ads binned in supermarket war

Newspapers depend on inserted ads (aka flyers) for revenue. So I'm certain that publishers will take a dim view of Asda's order to staff in one of its stores to remove Tesco ad leaflets from newspapers before putting them up for sale.

According to a story in The Scotsman, Asda has admitted that thousands of Tesco ads were removed at an Edinburgh store this month. Staff were also told to cover up a local paper carrying a front page advert for Tesco.

An Asda spokesman said: "I can categorically state that this is not a company policy and not something the senior management were aware of. As a priority, the store manager will communicate with store staff to ensure this situation does not occur again."

So, are we to believe that the store manager took the initiative without any reference to anyone else? Perhaps Asda employees/shoppers can throw more light on this odd matter?

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