If you are reading this on the porcelain throne, you are not alone. Fear not, there’s no one hiding behind the shower curtain, but 10% of all digital video consumption is now done in the bathroom.
So there you have it – iPhones, the world’s most widely consumed, and least eco-friendly, laxative.
This figure was thrown up at the Royal Television Society convention in Cambridge on Wednesday by BBC4 channel editor Cassian Harrison.
It wasn’t the only eye-opening (bottom clenching?) stat on show at the conference opener, where Stephen Lambert, the man who gave the world Faking It, Wife Swap and Gogglebox, said of 12 new non-scripted series in the US this summer, they “all failed … with the possible exception of Celebrity Family Feud”.
No wonder Lambert, looking increasingly to scripted TV, said it was “harder than ever to get a hit”.
Discovery’s Susanna Dinnage had another number to chew on – three minutes, the amount of time she said younger viewers are prepared to give a show before deciding whether to switch over to something else.
Over at YouTube, Stephen Nuttall said its fastest growing screen was also the oldest one – the TV – thanks to viewing via games consoles, smart TVs and the like, with 40% of viewing now to long form (more than 22 minutes) content.
Presumably not in the bathroom though.
