Newscounter website 'alternative to PCC'

Two London-based PRs have set up a website to enable people and organisations who feature in newspaper stories to exercise a right of reply. Newscounter was launched by Matthew Cain and Nigel Clarke because they believe the Press Complaints Commission (PCC) is "too slow and ineffective." Cain argues that their site gives press "victims" the chance to make immediate - and unedited - responses. The whole concept sounds like nonsense to me. It lacks rigour and, therefore, cannot hope to have any semblance of credibility. (Via Journalism.co.uk)