"10 is a place for people who want to use technology to change the world. Every weekday at 10:00 am (PST) we'll update this site with a new video that highlights people, their passions and often the technology they are using. At the end of each week we compile these videos into a full length show with some extra surprises for you," says the site here.
Spot the soft sell, copyright 2006 Microsoft....
Update: Microsoft's Jeff Sandquist has now blogged the launch....
