Without doubt the hullabaloo across the globe has been sparked because a historic club with the most loyal and largest of fan followings has emerged from the relentless dark shadows of non achievement into the spotlight of a showpiece event once again.
Newcastle United have been catapulted back to international awareness by their first cup final appearance in 24 years with exiled Geordies and devoted converts from America to Hong Kong and Australia getting ready to embrace the big day.
The sudden mad scramble upon Planet Football to get a piece of the action has been typified by Viaplay, who own the rights for English football in Scandinavia.
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They are launching a live Carabao Cup final day across a swathe of countries from Denmark, Sweden, Norway, and Finland, to Greenland, Iceland and even the Faroe Islands and see Newcastle much more than Manchester United as the romantic angle for their viewers.
Consequently they were looking for a hack who could wax lyrical about his world where everything has been black and white for some considerable time of little reward and they settled on me.
So Viaplay flew in a crew from Denmark last week and I found myself standing in front of Bobby Robson's statue trumpeting about United and every Geordie's prayer that a long run of Wembley failures is about to end.
What adds extra interest is the background of the Mr Fixit because he is a Geordie born and bred, who played for both Newcastle United and Sunderland but has for countless years lived in Finland.
Keith Armstrong is a fascinating character who has created three hugely successful careers in his adopted country first as a goalscoring forward, then a much decorated manager, and now a television pundit.
Born in Corbridge and raised in the West Denton district of Newcastle, Armstrong is like all Geordies world wide relishing in the rise of United from a mistreated club to one worthy of their mass support.
"It really is wonderful and long overdue," Keith told me from Finland. "What Eddie Howe has done with the likes of Joelinton and Miggy Almiron is unbelievable.
"I came over and interviewed him for TV over here when he was at Bournemouth and found him a really level headed man. I've remained a Newcastle fan, I have two brothers still living back home and a lot of mates from my schooldays who are United daft.
"My dad took me and a friend to my first match against Southampton back in 1967 and I'll be in the studio here on Cup final day. You never lose your love for your club wherever you are."
Armstrong actually lived the dream fleetingly playing for United after four years in the stripes of arch rivals Sunderland. Indeed it was United's manager at the time Bill McGarry who was responsible for the birth of Keith's love affair with Finland.
He signed for the Toon in June of 1979 but before the ink had even dried McGarry was asking him to go out on loan. As a favour to an old contact McGarry had promised to send one of his players over the North Sea for the summer, where the league is played between April and October.
Keith explains: "McGarry said to me, 'Do you fancy getting me out of the clarts?' Obviously I couldn't say no to my new boss, so before I knew it I was cancelling my summer holiday and on a flight to Helsinki before having ever played a minute for Newcastle."
He turned out eight times as a striker for Oulun Palloseura that summer but the impression he made and the goals he scored began a close association with the country that has continued to this day.
After returning to Newcastle at the end of the initial loan agreement, limited chances meant before long Armstrong was playing for OPS again, by now Finnish champions. They retained the title the following season, a year in which Armstrong cemented his legend in his new home with a European goal against Liverpool at Anfield.
"We drew the Liverpool in the first round of the old European Cup," Armstrong recalls. "“They were the best team in Europe at the time with the likes of Dalglish, Hansen, Souness, and Clemence. We held them 1-1 at home. There were 15,000 people crammed into our 7,000-capacity stadium.
"When we went to Liverpool it was a bit disorganised. We ended up in a Chinese restaurant and had a couple beers the night before the game. The next day at the hotel it was discovered that someone had poured ice water in our kit bag. We found ourselves in the famous Anfield Boot Room drying our kits under hair dryers minutes before the game. We got stuffed 10-1. I got our only goal."
Playing days over, Keith became one of the most successful managers in the Finnish league winning five Veikkausliiga championships, two Finnish Cups, and two Manager of the Year awards.
However it is not just the 11 title and cup victories in Finnish football that have made Armstrong a household name. He went on to forge a third career as a TV personality speaking in fluent Finnish which only added to his ready acceptance.
Known affectionately as Keke (still his e-mail address) he got his nickname because "in the old days the Finns couldn't pronounce the British 'th.' They couldn't put their tongue behind their teeth so I became 'Keke.' The family at home even started to call me Keke."
Now the exiled Geordie is bridging the gap between becoming a Newcastle player in 1979 and being a celebrity fan covering their Carabao Cup final 44 years later.
Football may be a global game but it is still a small world of bonding brothers.
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