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The Guardian - UK
The Guardian - UK
Sport

Newcastle's stadium rebranding

Newcastle's stadium rebranding
Roll up, roll up, the circus is in town. "How about renaming the stadium 'The Greatest Farce On Earth'" suggests Morgan Jones Photograph: n/a
Newcastle's stadium rebranding
Jason Froggett gets out his crystal ball and predicts a sponsorship-strewn future Photograph: n/a
Newcastle's stadium rebranding
"The web masters at sportsdirect were confident that their work reflected the fine tradition of Newcastle FC," chuckles Richard Hooker Photograph: n/a
Newcastle's stadium rebranding
Adam Harvey appears to have turned Mike Ashley into the world's largest man in this offering. "Ashley's next money making scheme was the best yet" Photograph: n/a
Newcastle's stadium rebranding
Emma Roberts' Photoshop skills aren't quite up to the same standard. "With the real Mike Ashley locked in a cleaning cupboard, Niall Quinn sets about making 'that lot up the road' look really silly" Photograph: n/a
Newcastle's stadium rebranding
"Terrible effort I know," says a self-deprecating Tom Dawson Photograph: n/a
Newcastle's stadium rebranding
"Mike Ashley shows that he's sensitive to Newcastle's fans," parps Geoff Morley Photograph: n/a
Newcastle's stadium rebranding
And here's the first of the supermarket-themed offerings. "Mike Ashley soon realised that the pitch was only used once a week for a couple of hours," chuckles Richard Owen ... Photograph: n/a
Newcastle's stadium rebranding
... although Andrew Wraight reckons Tesco@St James' Park has a better ring to it Photograph: n/a
Newcastle's stadium rebranding
"Even though the name has only just changed, Google have already updated their maps of the area," chirps Mark Ireland Photograph: n/a
Newcastle's stadium rebranding
Tim Freeman's effort may be geographically inaccurate, but he cheerily wished us a good week in his email so all is forgiven Photograph: n/a
Newcastle's stadium rebranding
Neil Pollock's Ashley-bashing needs no caption Photograph: n/a
Newcastle's stadium rebranding
Here's Daniel Cooper: "A spokesman from The Comedy Store denied intentionally sponsoring Newcastle. 'I was bidding for a comedy outfit on eBay', he told reporters, 'Next thing, I've bought naming rights to the club, the ground and a 75% share in Shola Ameobi'" Photograph: n/a
Newcastle's stadium rebranding
Mike Ashley's beer gut makes a reappearance courtesy of Brian Corcoran. "When asked about how he came up with a new stadium name, Ashley replied, 'Ah wes pelatick.'" We didn't really get the caption either ... Photograph: n/a
Newcastle's stadium rebranding
Thomas Nycz-Losi rounds things off by displaying his grasp of the English language. "Put sportsdirect.com@St James' Park into an anagrammer and you get this. I would think that a very dyslexic signwriter might come up with something similar" Photograph: n/a
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