A Newcastle illustrator has been left in disbelief after one of his designs was used to mock Piers Morgan receives a Greggs vegan sausage roll themed birthday card and people are loving it.
The outspoken TV presenter has not been shy in sharing his disdain for Greggs' popular vegan sausage roll.
So one viewer settled on the perfect wind-up for the Good Morning host - sending him a vegan-inspired birthday card.
The early birthday card reads "I love Greggs vegan sausage rolls more than you", and even includes a fake coupon for a free vegan treat.
Newcastle illustrator James Dixon - known under the business name Lines Behind - designed the card as part of his "I love you more than" card range to feature at Greggs festive bake exhibition last year.
The 30-year-old, from Bedlington , was woken by friends tagging him in the Instagram post.
James said: "I could not believe it. Friends were tagging us in it, I thought it was a joke.
"It's great awareness for both Greggs and for me."
Illustrator James launched his popular "I love you more than" card range 18 months ago, and he says he is looking to create more designs to keep up with rising demand.
The range is available for purchase at Newcastle International Airport as well as a range of large retailers and independent businesses in the North East including Fenwick.
James finished: "People come to Tynemouth market just to come and get one.
Piers celebrates his 54th birthday on Saturday, and has clearly been receiving plenty of early birthday presents.
The presenter shared the picture of the tongue-in-cheek card, and the post has been liked more than 10,000 times.
Piers Morgan receives a Greggs vegan sausage roll themed birthday card and people are loving it
Piers Morgan receives a Greggs vegan sausage roll themed birthday card and people are loving itMan behind Greggs' vegan sausage roll says it has been a 'revelation'
