The irony of a pre-season trip to Burton Albion has clearly not been lost on Newcastle United fans.
It was only five years ago that Sunderland fans taunted their rivals following the Magpies relegation to the Championship in 2016.
Headlines of 'from the Bernabéu to Burton' were repeated nationwide as Rafa Benitez decided to remain at St James' Park and spearhead the club's effort to return to the Premier League.
Newcastle's only competitive visit to the Pirelli Stadium finished in a 2-1 victory for the visitors, who would go on to complete the double over the Brewers en route to lifting the Championship title.
It was a taunt which would quickly come back to bite Sunderland, who traded places with the Magpies and would go on to suffer the ignominy of back-to-back relegations after a home defeat to the Brewers in April 2018.
Darren Bent grabbed a late equaliser against his former side, before Liam Boyce's injury-time header condemned the Black Cats to League One.
Sunderland's recent play-off loss to Lincoln City means Lee Johnson's side are now preparing for a fourth season in the third-tier of English football, and they will once again face Burton as a divisional rival.
It is a jibe which has firmly backfired for Black Cats fans, and one that Newcastle supporters were quick to revive with their pre-season trip to the Pirelli Stadium confirmed for July 30.
The replies to the club's announcement on Twitter on Thursday afternoon show fans wasted no time to post the now infamous three words:
