He is the man who has lent his dance expertise to hit musicals like Billy Elliott, Rent and Matilda but now Newcastle's Lee Proud is gearing up for most definitely his biggest spectacle yet - the final of the Eurovision Song Contest.
But rather than being involved in the production of his home nation's routine for Saturday's massive event, Lee is the man behind the staging and choreography for one of the competition's most talked about entries from Iceland.
Icelandic techno arthouse outfit Hatari made it through Tuesday's semi-final with their track Hatrið Mun Sigra, complete with bondage outfits and attention grabbing staging and speaking to The Chronicle direct from Israel's capital Tel-Aviv where Eurovision 2019 is being held, Lee said the Iceland camp are loving the reaction their performance has been getting.
"I've always been someone who thinks outside of the box and the Hatari guys are exactly the same so we're a good match," Lee said.
"They came into the contest with a strong agenda and a clear idea of what they wanted to do and they've generated an insane amount of interest here in Israel.
"We were confident we'd get through the semi but, for me, it is still totally surreal to be here and living in the Eurovision bubble."
Award-winning choreographer Lee's involvement with the Icelandic entry for Eurovision all came about from a Skype call with an Iceland-based producer while he was working in London.
That call led to Lee choreographing Mary Poppins in Iceland, before going onto do Mamma Mia, Billy Elliott, Rocky Horror Show and Matlida.
And then he was selected to choreograph Iceland's pre-selection show in which Hatari were picked as the country's Eurovision representative for this year.
Now, Lee, the band and the rest of the Iceland delegation over in Israel are ready for the big one - the grand finale on Saturday night, which will be beamed right across the world.
"I have to say think we're the dark horse for the final," he added.
"No other country is like us and we're ready!"
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Iceland are currently in the bookies top 10 to win the whole thing, well ahead of Hartlepool's Michael Rice, who is representing the United Kingdom with his song Bigger Than Us.
MIchael's average odds are 150/1, well behind Duncan Laurence, who is hotly tipped to win for the Netherlands with his track Arcade.
Other well fancied countries include Sweden, Australia, Russia and Switzerland.
You can see how it all unfolds when the Eurovision Song Contest 2019 airs on BBC1 at 8pm on Saturday.
Iceland are on directly after the UK in 17th spot in the running order.
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