Newark is officially Nottinghamshire's sexiest town, according to a leading adult toy company.
The town's 285,154 residents spend more on their sexual pleasure than anywhere else in the county.
The Lovehoney Interactive UK Sex Map allows users to search for a city, town or county to discover just how sexy their area really is.
Newark is ranked 14th in the UK table of 720 locations which was headed by Dagenham in Greater London.
Rankings for other locations in Nottinghamshire include Nottingham (25th), Retford (252nd), Mansfield (257th), and Worksop (349th).
Newark also ranks 17th in the country for roleplay, with fantasy and costumes the biggest turn-on in this category.
It is also towards the top of the league table when it comes to a host of other sexual behaviours that, for the sake of good taste, we can't go into here.
Lovehoney product director Bonny Hall said: “Spending on sexual pleasure in Nottinghamshire is slightly above the national average.
“All our data shows that couples with great sex lives enjoy higher overall levels of happiness.
“Couples who have been in settled relationships for years are looking for new ways to spice things up and they are increasingly choosing to experiment together with sex toys for the first time.
“The map allows you to look up anywhere in the UK, so you can see how sexy your town is and compare to other locations in Nottinghamshire or across the whole country.”
Nottingham ranks as the sexiest city in the East Midlands, with local rivals Derby finishing 408th and Leicester a lowly 529th in the sexy league.
The figures are based on Lovehoney’s extensive data on the UK’s sexual behaviour.
Lovehoney is the UK’s biggest sex toy retailer, with booming sales currently worth more than £100 million a year.
The Bath-based firm received the Queen’s Award for Enterprise for boosting UK exports, with owners Richard Longhurst and Neal Slateford meeting the Queen and Prince Philip at an official reception at Buckingham Palace.
The full UK Sex Map can be found here .
