The Empire State Building will unveil a new light show to draw attention toward endangered species.
Snow leopards, manta rays, lions, snakes, birds and sea mammals are set to be projected on Saturday onto a space covering 33 floors from 9pm to 12am, the New York Times reported.
"We’re very excited to unveil a new kind of lighting at the Empire State Building! On Saturday night, the Oceanic Preservation Society (OPS) will project a looping video of endangered animals onto the south side of the Empire State Building to draw attention to their rapid extinction," reads the historic building's Facebook page.
The project is a collaboration with filmmaker Louie Psihoyos and Travis Threlkel’s Obscura Digital, who produce the light show to create a conversation around animals facing extinction.
Empire State Building/Facebook
Anthony Malkin, chief executive of Empire State Realty Trust, told the Times that incorporating art into the urban scene to make a social statement is "wonderful."
The light show will reportedly cost more than $1 million and will be mostly covered by the philanthropic foundation.
"The whole planet could be on the same page for once; anybody with a cellphone or computer would know about it. To create a tipping point, you probably need 10% of the population ... If you hit that number, then you have a chance of moving the needle," Mr Psihoyos told the paper.
