New York magazine will adopt a paywall at the end of November, its parent company announced on Monday.
New York Media, which publishes NYMag.com – the digital version of the bi-weekly print magazine – said readers will pay $5 a month for access to its site.
“We want to allow for discovery and exploration of our sites, while putting a value on the journalism we produce,” said New York Media’s CEO, Pam Wasserstein. “We’re aiming to separate casual browsers from super-fans, and forge a deeper relationship with those fans who are passionate about what we do.”
The move will see New York magazine’s other verticals the Cut, Intelligencer and Vulture all go behind the paywall, the company said.
Readers will be entitled to a certain amount of reading time free of charge before having to join, New York Media said. The free reading time will be based on what the company described as a “dynamic meter”, rather than a set number of articles.
Wasserstein told the New York Times the move to a paywall had been planned for more than a year. A press release said the magazine has a global audience of 45 million readers per month.
“With this new subscription offering, we’re hoping to introduce more readers to the breadth of our coverage that has the same sensibility and journalistic quality,” said Adam Moss, New York magazine’s editor-in-chief.
