A new survey by Barclaycard has found that shoppers are planning to spend an average of £162 online in the post-Christmas and January sales.
As a result of the Level 4 lockdown restrictions, non-essential shops will once again be closed in an effort to reduce the spread of Covid-19, which means that much of the bargain hunting will be taking place online.
Research from Barclaycard found that clothes and shoes are at the top of people's sales wishlists, followed by food and drink, homeware and stationery.
A third (33%) of people also plan to spend more in the post-Christmas sales than they did during Black Friday and Cyber Monday, with the main reason being the belief that the festive deals are better.
The research found Boxing Day is the most popular day to start sales shopping, with more than a quarter (27%) surveyed in early December looking to make purchases on this day, up slightly from 2019 (25%).
A quarter (25%) of bargain hunters will be looking for presents for themselves as they deserve a treat due to the impact of the coronavirus pandemic, while a similar proportion (24%) will be treating friends and family more than usual, for the same reason.
A thrifty 22 per cent are also taking advantage of the sales to buy gifts for loved ones they will not be seeing over the festive season.
Six in 10 (61%) people surveyed said they would not consider shopping with a retailer unless they have a sale on, while a third (33%) said money saved by not socialising in 2020 had helped them to finance Christmas.
However, just over two-fifths (41%) of those who had saved money had put it into savings.
Rob Cameron, chief executive of Barclaycard Payments, said: "The Boxing Day and post-Christmas sales are much-loved British traditions and, following a tough year, retailers will be encouraged to see that shoppers are feeling generous this festive season."
More than 2,000 people were surveyed across the UK by Opinium on behalf of Barclaycard between December 1 and 3.
