A new vegan version of the iconic KitKat bar has been launched by Nestlé.
Known as KitKat V, it features smooth chocolate blended with a rice-based alternative to milk and was developed by chocolatiers and food scientists in Nestlé’s Research and Development centre in York, the original home of KitKat.
Louise Barrett, head of the Nestlé Confectionery Product Technology Centre, said: “Our challenge when we set out to create a vegan-friendly KitKat was to recreate this iconic product using plant-based alternatives.
"To achieve this, we worked very hard to get the right balance between the milk alternative and the cocoa. The result is a vegan chocolate that we’re very proud of, and that we hope will be enjoyed by KitKat fans everywhere.”
Sascha Macchi, brand manager, added: “KitKat has been championing breaks since 1934 and while people’s need for breaks hasn’t changed, the way we take them has.
"KitKat is such a successful brand because it has evolved throughout its history, and the arrival of our vegan-friendly bar means there is now a delicious alternative for anyone looking to enjoy a plant-based break. We hope people love it as much as we do.”
Nestlé is helping people to embrace more plant-based food, with options across its wide range of food and beverages, including dairy-free coffee mixes and Carnation Vegan condensed milk.
KitKat V (RRP £1) is certified vegan by the Vegan Society. Like the rest of the KitKat range, it is made using 100 per cent certified sustainable cocoa, sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance.
