TikTok has announced it is making big changes to its platform, which it says will allow for ‘richer storytelling and entertainment’.
Currently, videos uploaded to the social media platform are limited to one minute.
However, the social networking service has decided to expand its maximum video length to three minutes.
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The move comes after users demanded ‘more time to express themselves’
Announcing the decision to increase the time limit, TikTok’s product manager, Drew Kirchhoff said: "The platform wanted to help users unleash their creativity after hearing from some users that they wanted more time to express themselves.2
"Creative expression brings people together. It’s how we connect with our communities."
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The company said the new time limit would be gradually rolled out to all users globally in the coming weeks, with people receiving a notification once they had access to the new feature.
Earlier this week, TikTok revealed it had removed more than 62 million videos from the platform during the first three months of 2021 for breaking its content rules, as well as taking down more than 7.2 million accounts because they believed they belonged to someone under the age of 13 – the minimum age limit for having a TikTok account.
