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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

New Super Bowl logo, same old conspiracy theory

Super Bowl logo 2027.

While the dust has barely settled on 2026's Big Game, the Super Bowl logo for next year has already been unveiled.

Speculation is rife as usual as the Super Bowl logo's conspiracy theories are already ramping up. For those not in the know, the theory is that the colours in each year's Super Bowl logo, announced months before the actual game, reflect the teams that will make it to the Super Bowl, as well as who will win.

This year's LXI logo features orange and light blue, with the lower half of it looking like a wave. The logo is displayed on a purple background for the first time, which has also led to speculation. So which teams are going to win, according to this 'theory'?

The Super Bowl logo conspiracy theory started with these logos/teams (Image credit: NFL)

Some are saying it'll be Dolphins vs Bears, perhaps the Eagles vs Broncos. "Guys it’s the bengals it’s clearly a tiger eye," said one person on Facebook, while another person said: "Yellow and red...Chiefs. Silver, dark blue and that aqua....closest nfc resemblance is Seahawks."

So, let's be honest, with the number of potential teams in the mix, this theory doesn't really help us.

The 2026 Super Bowl logo (Image credit: Super Bowl)

It was also incorrect for this year's game. Based on the logo, people thought last year that it was going to be Lions vs Ravens, Chargers vs Vikings or Bills vs Rams. When of course it was actually Patriots vs Seahawks who ended up in the final of 2026.

Some people who are really into the conspiracy theory think the colour at the bottom of the logo denotes who will win, in which case it'd be a team that plays in light blue.

Could it be true? We've got a while to wait to find out. Let us know what you think below.

While you're here, why not take a look at the best Super Bowl ads of the 2020s, why the Super Bowl ads now have all-star lineups and what makes a great Super Bowl ad?

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