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Online sweepstakes casino platforms have taken off in a major way in the US and across the world. Operating as a legal means of bringing the online casino experience to places where online gambling isn't backed by legislation, they offer a creative and exciting way to play casino games without directly using real money.
Now, the digital gaming company CogniPlay has introduced a new robust model for an online sweepstakes platform. Designed as a modular system, it gives customers greater freedom to tailor the experience their way.
How Sweepstakes Casinos Work?
It's no secret that the online gambling industry has become a huge business around the world. With constant innovations that include everything from anonymous casinos to platforms that offer the chance for players to bet with cryptocurrencies, the number of ways to play has grown exponentially in the 21st century. With the best crypto casinos internationally offering US players the allure of legalized online gambling, such offshore sites are benefiting greatly from the fact that most states don't offer local platforms that do the same. Sergio Zammit shares that if players are looking to wager on crypto casinos, they should review sites for safety, security, and customer service before doing so. Among the many innovations, sweepstake casinos have also become a popular option for players.
As a way of bypassing the current legal system in many states, sweepstake casinos have made huge inroads in the US market. Their allure comes from the fact that they offer a legal loophole since restrictive online gambling laws usually list the requirement that players must use real money to gamble before the platform they use can be classified as an online casino.
In that sense, sweepstake casinos use their own “sweeps” which are essentially digital tokens, coins, or currencies that players can bet with. This unique feature legally means players are never using real money to bet, essentially sidestepping the definitional requirements that would otherwise place them within the purview of laws against online casinos in the states they operate in. Since sweepstakes are barred by law from paying players out in real money too, players can swap or redeem their sweeps for cash prizes, or even cryptocurrency.
The state of legal battles against online gambling in the US has resulted in this creative model, with the idea of sweepstakes casinos taking off enormously in the US. As a result, many of the larger online casino companies are looking for a way to invest in them too. There can be a variety of ways to earn sweeps, including hitting certain betting milestones. There are also features like claiming promo prizes or daily bonuses that are offered by the operators.
Regardless of which way players choose to build up their sweeps, they can thereafter be converted into cash prizes and payouts. Accumulate enough of them and the rewards can be extremely lucrative, so the model is essentially one that incentivizes players by ensuring that they are rewarded for their efforts. Savvy players with general sweepstakes can use that knowledge to learn the intricacies of the casino models and even find ways to win cash prizes without ever spending any real money on their side. This is usually accomplished by taking advantage of as many bonus opportunities as they can.
By making clever decisions, knowing how to manage their sweeps, and playing strategically, players have also been known to experience many lucrative gains. Redemption processes for the prizes may differ from platform to platform. Some require a minimum amount to trigger a prize redemption. For example, a platform may require a player to accumulate and retain a minimum of 100 sweeps.
The prizes can also vary from platform to platform, so it's always good to know the terms and conditions of the outlet you're using. While this is all good news for the players, potential new sweepstakes casino owners can often struggle to break into the market since established platforms usually have a lot of resources and customer goodwill already built up. That's where CogniPlay is looking to step in and provide a bespoke solution for aspiring sweepstake casino owners.
How CogniPlay’s Model Works?
The popularity of sweepstake casinos in the US has begun attracting many real money online casino operators looking to benefit from it. Since there is no standout solution on the market, CogniPlay has noticed the market opportunity and seeks to provide clients with a full white-label style solution that takes care of all significant aspects of the system by itself. By providing an efficient and turn-key route for owners to achieve market penetration, CogniPlays offers a unique opportunity for sweepstake casino owners.
The CogniPlay system is a multifaceted one that utilizes multiple integrations to deliver the product. These include gaming integrations from platforms like BetSoft, Mascot Gaming, and many others. All this adds up to 100s of games being available on the platform already. Customers can also choose other integration options that work on an affiliate programme software model. Depending on the overall standards, legal requirements, and features needed, things like ID verification, KYC, Geo-IP systems, and customer support can all be catered for.
Long-Term Sustainability
Since CogniPlay's solution seeks to fully establish new sweepstakes casino owners, the system also has an eye on sustainability and organic growth. To cater to this, the development pipeline offers scalability and the option of developing at pace if needed. For clients, this all equates to more options and USPs, while ensuring players always have a seamless experience.
Of course, a great system is one thing, but it's often the after-sales services that matter just as much. On that front, Cogniplay has a vastly experienced support team that offers a variety of managed services. Depending on the client's experience and resources, they can choose to integrate as many or as few of these services as they want. With a large list to choose from, chances are, that any gaps in the client’s own resources, skill sets, or experience can be catered for.
Founded by a dedicated and highly experienced team with backgrounds in the iGaming industry, CogniPlay brings a wealth of industry knowledge to bear with its solutions. Combined with industry-leading client management, CogniPlay has placed itself in an ideal position to build long-lasting and mutually successful partnerships with its clients.
Conclusion
Sweepstakes casinos have fostered a creative way to offer the benefits of online casino gambling to US players who may not have the benefit of legalized platforms offered locally. By essentially offering a free-to-play model that allows players to use “sweeps” to play and earn prizes and even cash rewards, the concept has caught on like wildfire in regions where online casinos are not allowed.
Understanding the gap left in the market by the complex legal regimes that differ from state to state, CogniPlay has created a unique solution to provide aspiring sweepstake casino owners with the means to run their own platforms. Offering a bespoke system that can be tailored to the needs of the owner, the system offers ready-made solutions, integrated with a variety of games offered by established developers. Add in industry-leading client management and support services, and it becomes clear that a terrific opportunity awaits operators who are able to take advantage of CogniPlay's experience in the iGaming industry.
