The COVID-19 pandemic has upended life, but "sunnier days are ahead", according to some of the most beloved Muppets from Sesame Street.
A series of public service announcements was launched Thursday featuring Elmo, Elmo's dad Louie, Cookie Monster and others to promote free COVID-19 vaccines and educate the public about them.
The ads were developed by Sesame Workshop, the Ad Council, COVID Collaborative and the Centers for Disease Control and Prevention (CDC).
Two of the PSAs feature Elmo and his dad, Louie. In one the furry red father and son "are feeling hopeful and excited" due to the number of adults getting vaccinated in the US.
They share that they are looking forward to getting back to some of their favourite things — indoor playdates and sharing cookies with who other than Cookie Monster.
Elmo also is looking forward to visiting his grandmother, Nana.
In another ad, Louie explains that he got vaccinated against COVID-19 so he can stay healthy and get back to "the moments we miss" like seeing friends and family.
A third PSA features the letter U doing a cover of Billie Holiday's I'll Be Seeing You and shows cast members and characters from Sesame Street returning to everyday activities together — hugging, dining and laughing.
The series as well as additional resources were available in English and Spanish.
The new resources, which are part of Sesame Workshop's Caring for Each Other COVID-19 response initiative, are located at SesameStreet.org/caring.
AP
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