A Russian supermarket chain could be taking over the UK and is aiming to be as much as 30% cheaper than rivals Aldi and Lidl.
There is an ongoing debate over which one of the two discount retailers is the cheapest but there could be another ready to claim the crown from them both.
Russian supermarket Mere has said it wants to throw its hat in the ring in a bid to become the cheapest, reports BirminghamLive.
Mere was founded as Svetofor in Siberia in 2009 and has already opened four stores in Preston, Castleford, Mold and Caldicot.
But according to The Grocer, plans to step up store openings in the country are beginning to take shape.
Speaking to The Grocer earlier this month, Mere's head of UK Buying, Pavels Antonovs, claimed the supermarket would be 30% cheaper than rivals.
He said: "We are the gap in the market. We don't have any competitors. Our model is no service and no marketing."
The Russian chain is said to have 3,200 stores around the world and plans to open more than 300 stores in the UK within eight to 10 years.
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Mere compares itself to Costco, but with no membership fee and no in-store service.
Each UK store will reportedly be about 10,000 square feet and have just eight workers.
The shops are also said to include a walk-in chiller room and freezer and items are typically sold directly from the pallets they're delivered on.
The supermarket buys stock from suppliers on a 'sale or return basis', which means it'll return any unsold goods to the seller.
