Elivar, a science-based sports nutrition range for the over 35s, has teamed up with Kaneka, Japan’s leading manufacturer in pharmaceutical nutrition to launch a world first in the form of a new range of sports performance products that include the natural energy enhancer, Ubiquinol.
This is the very first time that a range of sports gels have been specifically developed for both men and women who are 35 and older who require performance products but are also mindful of their health.
The new range has been developed with the principle of the athlete using their existing energy reserves in combination with sports nutrition rather than relying on high sugar products that overwhelm our system and lead to indigestion, insulin spikes and reduced fat burning, particularly in the over 35s.
Elivar’s Sports Nutrition expert Professor Greg Whyte, a two-time Olympian and Comic Relief special advisor, said: “Elivar is designed for older athletes and, although most people don't like to call themselves older, post-35 our physiology does change dramatically and it changes in an ensuing process over time.”
Elivar’s new Sustain Plus and Sustain Go! products are formulated around Isomaltulose, a slow release carbohydrate which delivers energy over a sustained period.
This fuels the body for longer without the sugar spikes and elevated insulin levels associated with traditional sports nutrition, while also avoiding the stomach distress including cramps and bloating that result from rapid-absorption of sugary products.
Elivar first pioneered the use of Isomaltulose over seven years ago and has been available across their entire range ever since.
The range of gels are available in three tasty flavours – forest fruits, orange and lemon and the powder comes in a palatable red berry.
Find out more information and order Elivar Sustain Plus and Sustain Go! Visit www.elivar.com.
