Most of us factor in the use-by-date on food products when we're out shopping. But more and more of us are also taking into consideration packaging and choosing plastic free where possible.
In a bid to make us even more aware of the life-span of single use packaging two entrepreneurs have developed stickers showing how long it takes for the plastic to decompose, reports the MEN.
Advertising creatives, Gagandeep Jhuti and Joe Foale-Groves, created Plastic Expiry Date stickers for single-use meal deal packaging, in a bid to help bring awareness to consumers about how their daily meal deal adds up to affect the planet. Over a thousand stickers have appeared this month in supermarkets around London, but stickers have been spotted around the UK as eco-friendly shoppers try to help spread the message.
Speaking to Manchester Evening News, Gags and Joe explained how their idea came about.
They said: "So imagine this. It’s the year 3019. Animals can now be tried in court. The prisons are overflowing with pigeons. You are no longer around.
"But the plastic water bottle you bought with your meal deal in 2020 has finally started to decompose. Even if the future isn’t quite as weird as that, it is true that your meal deal could be pretty much immortal."
Revealing their ambitions, the duo said: "The ultimate goal would be for supermarkets to add the Plastic Expiry Date to packaging themselves, as well as hurrying to remove single-use plastic packaging from their shelves."
If you want to find out more about the movement, follow @PlasticExpiry on Twitter, or head to their website.
