When you do your supermarket shop there's two main things you look out for - price and expiry date.
But now there's something else that you may have noticed - the packaging expiry date.
Packaging can last for hundreds of years, especially if it's single-use packaging.
And now in a bid to raise public awareness about the lifespan of some single-use plastics, two budding entrepreneurs have designed plastic expiry date stickers, and they've started to appear on some supermarket items in the UK - reports the Manchester Evening News.
Two advertising creatives, Gagandeep Jhuti and Joe Foale-Groves, created Plastic Expiry Date stickers for single-use meal deal packaging, in a bid to help bring awareness to consumers about how their daily meal deal adds up to affect the planet.
Over a thousand stickers have appeared this month in supermarkets around London, but stickers have been spotted around the UK as eco-friendly shoppers try to help spread the message.
Gags and Joe explained how their idea came about.
They said: "So imagine this. It’s the year 3019. Animals can now be tried in court. The prisons are overflowing with pigeons. You are no longer around.
"But the plastic water bottle you bought with your meal dea in 2020 has finally started to decompose. Even if the future isn’t quite as weird as that, it is true that your meal deal could be pretty much immortal."
Revealing their ambitions, the pair said: "The ultimate goal would be for supermarkets to add the Plastic Expiry Date to packaging themselves, as well as hurrying to remove single-use plastic packaging from their shelves."
