The area around Liverpool's Mathew Street could be transformed as part of a new push by the council to make more of Liverpool's music heritage.
The council's cabinet will decide next week on approving the first steps of a masterplan for the area around the Cavern Club and neighbouring streets.
The plans could eventually see work to improve the appearance of the area and see the council attempt to 'resist proposals for new bars and nightclubs' in the Cavern Quarter as part of a push to draw more visitors.
Music is worth £90m to the city but the authority says more needs to be done to improve the experience of thousands who come to the city to experience the heritage of bands like The Beatles.
Mayor Joe Anderson said the city needed to do more to showcase its musical heritage to visitors and provide them with a better experience.
He said: “This draft SRF is about enhancing and expanding what we already have, particularly around Mathew Street and making it fit into the wider masterplans that are going to take the city centre to the next level over the coming decades.
“This is a unique opportunity to establish an experience no other city can offer, with high quality design which will sustain thousands of jobs for generations to come. I welcome these proposals and look forward to the public’s thoughts and feedback.”
Bill Addy, chief executive of Liverpool BID Company, which represents the interests of 1,500 businesses in Liverpool city centre, said the city needed to find a way to distinguish itself from other major music destinations like New Orleans, Memphis or Nashville.
Mr Addy said: "Speaking on behalf of our BID levy paying businesses, I know that there is a real appetite among the private sector to work with the city council to maximise the positive changes and opportunities this SRF will bring to these key areas in the city centre for the benefit of visitors, residents and employees.”
The document cabinet is set to approve next week is one of a number of so-called spatial regeneration frameworks (SRF) that are being drafted for different parts of the city.
The draft SRF being considered next week is split into three zones - the Cavern Quarter, Whitechapel and Williamson Square.
It proposes a variety of work for each one including street art, new seating and other planned improvements.
