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The Guardian - UK
The Guardian - UK
Entertainment
Michael Cragg

New music video: A$AP Rocky – Wassup

Long-listed for the BBC Sound of 2012 award and now the proud recipient of a $3m record deal, Harlem's A$AP Rocky has a lot to smile about. The figurehead of the A$AP crew, Rocky has also become a style icon, appearing on the cover of Dazed & Confused magazine in a fetching Rick Owens oversized T-shirt. In fact, looking "trill" is of the utmost importance as the lyrics to the Clams Casino-produced Wassup reveal. "I'll be that pretty motherfucker," runs the chorus, while "the only thing bigger than my ego is my mirror" is not something someone suffering from low self-esteem might say. For the video – produced in association with Vice and influenced by the films Scarface, Enter the Dragon and Willy Wonka and the Chocolate Factory – Rocky gets to live out a fantasy of showering lesbians, bath tubs of money and training a Rottweiler. Keep an eye on this one.

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