New music: Kreayshawn – Gucci Gucci

Kreayshawn, an East Oakland hip-hop artist who counts Lil B, Soulja Boy and rap collective Odd Future as friends (two of them appear in this video), sports oversized jewellery, raps about how she "got the swag and it's pumping out my ovaries" and generally turns the notion of bling on its head. Gucci Gucci disses the "plastic" women wearing the titular label, and it's ridiculously catchy chorus lists the brands she avoids: "Gucci, Gucci, Louis, Louis, Fendi, Fendi, Prada/ Basic bitches wear that shit so I don't even bother." It's a DIY affair with vinyl scratches, rib-rattling low-end bass and creeping synth. What starts out like a kind of blog-rap parody – the oversized glasses, Kreayshawn stretched out on a slow moving car, the Skins-esque house party – soon becomes an enjoyable take on the idea that expensive possessions do not make the (wo)man.